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A surgeon in scrubs with arms folded, in an operating theatre
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Mass media campaign, 2021

The Surgeon Mass Media Campaign

Year2021
FormatPSA (TV ad)
Campaign lengthTwo months
What we didPSA production, testimonial production and media buying

A two-month campaign with one message: slow down. We produced the PSA and the testimonials, and we bought the media that put them in front of motorists.

The aim was to caution drivers to slow down, so they avoid a crash.

Recognition

Bronze

International Safety Media Awards, Adelaide, Australia, 2021.

Stills

Some stills on this page show staged crash and medical scenes from the production.

An operating theatre with a patient under a blue drape and staff in scrubs
Crew in protective clothing filming with a camera on a tripod
A camera operator in a surgical cap and mask watching a monitor
A man leaping on a lit road at night, under street lamps
A man lying on a road beside a car, a staged crash scene
Production still. Staged for the PSA.

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