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A traffic officer in uniform on a roadside
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Mass media campaign, 2023

Enforcement Mass Media Campaign

Year2023
FormatPublic service announcement (PSA)
What we didAdapted an Ethiopian PSA for the Ghanaian context

The starting point was an Ethiopian public service announcement. We adapted it so our clients could use it in a Ghanaian context.

We re-created it with creativity, precision and energy, and the result is an extremely effective PSA.

Stills

Two officers using a speed camera on a tripod
A woman officer in a yellow vest at a car window
Camera crew in high-visibility vests filming on a road
A make-up artist touching up an actor in police uniform
An officer standing beside a car as the crew films
Two camera operators on a road shoot

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